Diploma of Personal Care Development & Promotion

Developing and marketing successful cosmetic and personal care products within such a competitive market place can be an ongoing challenge. The Diploma of Personal Care Development & Promotion has been developed to enhance successful development and promotion of your company’s product offerings.

This Diploma has a strong emphasis on marketing, positioning and pricing cosmetic and personal care products and promotions effectively in order to maximize sales and profits. It also provides the knowledge to ensure all legislative requirements are met for advertising compliance of cosmetics and personal care.

See an example of study material and assessment here

Take a look at our YouTube video on the Diploma of Personal Care Development & Promotion for more information and to have a look into how comprehensive our training is, what you get and what kind of support you can expect when studying with us.

On completion of this course, learners will be able to:

  • theoretically develop products with unique points of difference in line with company philosophy and needs
  • develop and/or re-develop products to more satisfactorily meet target market needs
  • develop, price and position new and existing products, to take company brands to the next level
  • confidently prepare and implement various marketing strategies for a variety of cosmetic and personal care products
  • schedule development from concept to launch in a timely and cost effective manner
  • develop and implement effective marketing campaigns
  • satisfy safety and regulatory obligations in the marketing of cosmetic and personal care products

This course entitles learners to the letters Dip PCDP and the title ‘Brand Manager’.

This course will benefit the following careers:

  • Brand Managers and associates
  • Marketing Managers and associates
  • Regulatory Affairs personnel dealing with safety and marketing compliance

This course is ideal for:

  • Marketing departments
  • Raw material suppliers
  • Product development personnel in all retail, wholesale and direct marketing environments
  • Technical staff involved in marketing decisions

Duration:

  • This course consists of 11 units of competency
  • 7 months

Training and assessments:

  • The course comprises of two text books provided as part of the enrolment package
  • On-line lectures to support learning and activities within the texts
  • 2 written assessments comprising theoretical questions and workplace simulated scenarios + real (or simulated) workplace projects
  • 3 hour on-line exam

See an example of study material and assessment here

Course Units Module 1:

Module 1

Evaluate the functions of ingredients in personal care products Covers the origin and functions of the common ingredients used in personal care products for an understanding of what gets used in products and why. Learn how to:

  • accurately identify what constitutes ‘organic’, ‘natural’ and ‘synthetic’ ingredients and processing
  • investigate and evaluate the origins and functions of the many and varied ingredients used in personal care products
  • apply this knowledge when promoting products in the market place.
Evaluate the safety of a product formulation Covers the responsibility of organisations pertaining to, and regulations governing the safety of, personal care products. Learn how to:

  • identify irritant and allergen reactions of consumers
  • identify and reduce the irritancy and allergen profile of a personal care product
  • effectively evaluate potential safety issues pertaining to various personal care products.
Design evaluations of personal care product performance Teaches how to design and implement appropriate testing to evaluate personal care product performance. Learn how to:

  • interpret results of tests
  • use this information throughout product development and subsequent marketing strategies
  • effectively design product evaluations and report on their findings
  • use evaluation reports to enhance product performance and/or utilize results in marketing campaigns.
Evaluate product packaging Confidently identify and evaluate the suitability of various types of product packaging available within the personal care industry. Learn how to:

  • source and evaluate packaging suitability before ordering
  • ensure product information is presented appropriately depending on the materials used
  • effectively select and evaluate packaging appropriate to the personal care product for which it is intended.
Conduct market research Covers the outcomes required to implement all aspects of a market research plan. Learn how to:

  • develop survey tools, recruit respondents, gather data and information from respondents
  • conduct market research
  • analyze, apply and report on the research data and information gathered.

 

Course Units Module 2:

Module 2

Profile the market Teaches how to segment the market, select targeting strategies and tactics, profile target segments and develop positioning strategies and implementation activities. Learn how to:

  • effectively apply market profiling techniques to personal care products
  • develop appropriate positioning strategies
  • effectively position and promote products to best suit their target market.
Develop a media plan Covers preparation and development of an integrated marketing communications plan to enable the effective and efficient promotion of products and services to the personal care market. Learn how to:

  • effectively develop a marketing communications plan to suit their organisation and personal care product range
  • implement effective marketing
  • evaluate its impact to maximize the success of promotional campaigns.
Create a product development brief Covers the creation of a product development brief to meet specific organisational needs and preferences for a variety of personal care products. Learn how to:

  • define and communicate the needs of a product concept to a formulator
  • prepare the brief required to create the desired end product
  • incorporate essential aspects into the brief such as budgets and lauch dates.
Manage project time Covers the project management of all aspects involved in the development, manufacture, promotion and launch of cosmetic and personal care products. Learn how to:

  • determine and implement project schedules
  • assess time management outcomes, to ensure the timely launch of products
  • effectively manage projects specifically relevant to the personal care industry.
Manage project costs Covers the outcomes required to identify, analyse and refine project costs to produce a budget, and use this budget as the principal mechanism to control project costs. Learn how to:

  • produce a budget to maximise profits and product success
  • effectively manage the budget of a project specifically relevant to the personal care industry.
Apply compliance requirements in the promotion of personal care products (cosmetics)  Covers the application of the range of compliance requirements and obligations that must be fulfilled by an organisation promoting cosmetic personal care products. Learn how to:

  • ensure compliance is an integral part of normal business operations
  • develop and edit marketing campaigns to suit organisation and legislative requirements
  • ensure an effective, compliant message is being communicated.