Cosmetic Business Essentials Book
Do you want to start a cosmetic business, but not sure how? Or maybe you have a cosmetic business, and not sure how to grow it effectively? This cosmetic business essentials book is for you!
Our cosmetic business essentials book is for cosmetic business owners who are responsible for marketing cosmetics, researching cosmetic products, managing cosmetic product development, designing cosmetic product launches and growth of their cosmetic business.
This essential cosmetic business guide includes practical information for those who set pricing for cosmetic products and prepare cosmetic marketing plans; and those required to help cosmetic projects run on time and within budget during development, launch and beyond. Providing a comprehensive approach to starting and growing a cosmetic business, it will help enhance your cosmetic promotions, profit margins and project management skills relevant to the personal care and cosmetics industry. It will also help you improve your cosmetic product launches, enhance your development skills and ensure necessary cosmetic compliance requirements are being met. Our how to start a cosmetic business guide comes with FREE access to the Cosmetic Brand Business Workshops.
Electronic Cosmetic Business Book
(watermarked e-book)
Includes FREE access to Cosmetic Brand Business workshop series:
This cosmetic business guide covers the essentials of successful cosmetic brand management, including detailed information on how to:
- communicate effectively with cosmetic chemists and cosmetic manufacturers throughout product development
- prepare compliant promotional campaigns for various cosmetic products
- ensure cosmetic compliance with all marketing materials including cosmetic labels
- ensure projects run on time and within budget
- set pricing on cosmetic products
It includes a fool-proof cosmetic price setting technique to help you maximise sales AND profits, whilst giving the confidence to prepare cosmetic marketing campaigns that will effectively reach your target market and suit multi-country cosmetic compliance requirements. It comes with worked examples to show how the learning is put into practice and provides a multitude of reference links to build your repertoire of brand management knowledge fast and effectively!
Note: The cosmetic business essentials book and workshop are self-learning, so won’t include trainer's support if you have further questions.
COSMETIC BUSINESS BOOK CONTENTS
Including over 80 pages, this essential guide to starting a cosmetic business covers:
Chapter 1: Start a cosmetic business essentials
- Who is your cosmetic brand?
- Is your product (and story) cosmetic?
- Essential cosmetic claims elements
- Research your competitors in the cosmetic industry
- Start-up cosmetic business essentials
Chapter 2: cosmetic Labels, cosmetic claims and evidence
- Cosmetic claims – let’s be honest…
- Types of cosmetic claims
- A specific look at evidence to support cosmetic claims
- How to prepare cosmetic ingredient lists
- Essential cosmetic label information
Chapter 3: cosmetic Safety, cosmetic shelf life, and cosmetic performance testing
- Cosmetic safety testing
- Cosmetic stability and shelf life testing
- Cosmetic product performance testing
- What cosmetic evaluations and testing will you do?
Chapter 4: cosmetic Legals
- Who owns the cosmetic formula?
- Confidentiality and protection of your cosmetic formula
- Cosmetic product insurance
- Cosmetic patents
- Cosmetic trademarks
- Cosmetic manufacturing responsibility
- What happens when things go wrong?
- Do you need a recall plan for your cosmetic products?
Chapter 5: cosmetic business Budgets and timelines
- How to price your cosmetic product properly
- How much does it cost to start a cosmetic business?
- How much time does it take to start a cosmetic business?
Chapter 6: cosmetic Marketing, sales and distribution
- Maximising cosmetic marketing, minimizing spend
- Essential cosmetic marketing items
- How to get distributors for your cosmetic products
- Build your cosmetic customer database
- How to be effective with your cosmetic marketing on a budget
Chapter 7: Make a cosmetic business plan
- Tell us about your cosmetic business
- Tell us about your cosmetic research and development
- Tell us about your cosmetic legals
- Tell us about your cosmetic market research
- Tell us about your finances to start a cosmetic business
- Finalise your cosmetic business plan documents
cosmetic Business Plan Template
Electronic Cosmetic Business Book (watermarked e-book)
Includes FREE access to Cosmetic Brand Business workshop series: