Diploma of Cosmetic Brand Management

How do you turn your great product ideas into a reality? This course teaches you how to start your own cosmetic brand. Whether you want to start your own organic skin care business, start a natural cosmetic line, make make-up your business or build your cosmetic brand bigger, this is the cosmetic brand management program that will teach you how.

The cosmetic industry is highly competitive - but also very innovative, giving Individual entrepreneurs (Indie Brands) a chance to start a cosmetic business with their own unique flair. The Diploma of Cosmetic Brand Management has been developed to give you the skills and knowledge you need to start your own cosmetic brand. It also helps you budget to build your cosmetic brand whether you are starting out small or have the ability to take it big.

This Diploma has a strong emphasis on cosmetic marketing, product positioning and pricing cosmetic and personal care products and promotions effectively in order to maximize sales and profits, even if you are a start-up cosmetic business. It also provides the knowledge to ensure all cosmetic compliance requirements are met for advertising and labelling cosmetic products.

See an example of study material and assessment here...

What will you learn in Cosmetic Brand Management? See the overview here...

On completion of this course, learners will be able to:

conduct cosmetic market research to identify cosmetic products with unique points of difference
how to determine what makes a successful cosmetic product, including identifying cosmetic market opportunities
identify and refine cosmetic product concepts to better meet target market needs
develop, price and position new and existing cosmetic products for better cosmetic brand success
confidently prepare and implement various marketing strategies for a variety of cosmetic products
schedule cosmetic development from concept to launch in a timely and cost effective manner
develop and implement effective cosmetic marketing campaigns
satisfy safety and regulatory obligations in the marketing of cosmetic products

This course will benefit the following careers:

Cosmetic Brand Managers and associates
Marketing Managers and associates
Cosmetic Regulatory Affairs personnel dealing with safety and marketing compliance

This course is ideal for:

Entrepreneurs looking to start a cosmetic business
Cosmetic marketing departments
Cosmetic raw material suppliers
Cosmetic product development personnel in all retail, wholesale and direct marketing environments
Technical staff involved in cosmetic marketing decisions

Duration:

This course consists of 11 units of competency
7 months (15-20 hours per week)
Flexible, extended study possible for up to 21 months (5-10 hours per week)
Study load consists of:
- guided training and workplace projects = 600 hours
- extension research and workplace projects = up to 590 hours

Training and assessments:

On-line lectures to support learning and activities within the texts
Electronic text for 11units
2 written assessments with theoretical questions and Brand Management simulated scenarios + real (or simulated) Brand Management projects
3 hour on-line exam

See an example of study material and assessment here

Course Units Module 1:

Module 1

PCFECI001:

Investigate and evaluate cosmetic ingredients

Covers the origin and functions of the common ingredients used in personal care products for an understanding of what gets used in products and why. Learn how to:

accurately identify what constitutes ‘organic’, ‘natural’ and ‘synthetic’ ingredients and processing
investigate and evaluate the origins and functions of the many and varied ingredients used in personal care products
apply this knowledge when promoting products in the market place.

PCFECS002:

Evaluate cosmetic ingredient and formula safety

Covers the responsibility of organisations pertaining to, and regulations governing the safety of, personal care products. Learn how to:

identify irritant and allergen reactions of consumers
identify and reduce the irritancy and allergen profile of a personal care product
effectively evaluate potential safety issues pertaining to various personal care products.

Design evaluations of personal care product performance

Teaches how to design and implement appropriate testing to evaluate personal care product performance. Learn how to:

interpret results of tests
use this information throughout product development and subsequent marketing strategies
effectively design product evaluations and report on their findings
use evaluation reports to enhance product performance and/or utilize results in marketing campaigns.

Evaluate product packaging

Confidently identify and evaluate the suitability of various types of product packaging available within the personal care industry. Learn how to:

source and evaluate packaging suitability before ordering
ensure product information is presented appropriately depending on the materials used
effectively select and evaluate packaging appropriate to the personal care product for which it is intended.

Conduct market research

Covers the outcomes required to implement all aspects of a market research plan. Learn how to:

develop survey tools, recruit respondents, gather data and information from respondents
conduct market research
analyze, apply and report on the research data and information gathered.

Course Units Module 2:

Module 2

Profile the market

Teaches how to segment the market, select targeting strategies and tactics, profile target segments and develop positioning strategies and implementation activities. Learn how to:

effectively apply market profiling techniques to personal care products
develop appropriate positioning strategies
effectively position and promote products to best suit their target market.

Develop a media plan

Covers preparation and development of an integrated marketing communications plan to enable the effective and efficient promotion of products and services to the personal care market. Learn how to:

effectively develop a marketing communications plan to suit their organisation and personal care product range
implement effective marketing
evaluate its impact to maximize the success of promotional campaigns.

Create a product development brief

Covers the creation of a product development brief to meet specific organisational needs and preferences for a variety of personal care products. Learn how to:

define and communicate the needs of a product concept to a formulator
prepare the brief required to create the desired end product
incorporate essential aspects into the brief such as budgets and lauch dates.

Manage project time

Covers the project management of all aspects involved in the development, manufacture, promotion and launch of cosmetic and personal care products. Learn how to:

determine and implement project schedules
assess time management outcomes, to ensure the timely launch of products
effectively manage projects specifically relevant to the personal care industry.

Manage project costs

Covers the outcomes required to identify, analyse and refine project costs to produce a budget, and use this budget as the principal mechanism to control project costs. Learn how to:

produce a budget to maximise profits and product success
effectively manage the budget of a project specifically relevant to the personal care industry.

Apply compliance requirements in the promotion of personal care products (cosmetics)

Covers the application of the range of compliance requirements and obligations that must be fulfilled by an organisation promoting cosmetic personal care products. Learn how to:

ensure compliance is an integral part of normal business operations
develop and edit marketing campaigns to suit organisation and legislative requirements
ensure an effective, compliant message is being communicated.