Certificate in Cosmetic Market Research

grow cosmetic brand

We get asked by a lot of brands: do you think my cosmetic product is a good idea? There is only one way to know for sure; and that is by conducting good market research. The Certificate in Cosmetic Market Research teaches you how to research your competitors and find that strong point of difference to ensure your cosmetic product success. It also teaches you how to determine the right retail price and size for your cosmetic product; as well as how to prepare and conduct market research surveys to find out what your target market really thinks. Be sure about your cosmetic product and brand, its key ingredients, performance, price and size BEFORE you launch.

Find out how to:

  • Conduct desk research and find out crucial information about potential brand success before you even start development
  • Determine the best size and retail price for your product
  • Investigate true market opportunities for products and establish your key points of difference
  • Prepare and conduct market surveys to guide your brand’s direction
  • Interpret research and survey results as well as trend information to make sure you develop a successful cosmetic product
  • Be confident in the type of cosmetic product you want to develop based on good market research

Launching your product at the wrong size or price, without a significant point of difference, through the wrong market channels or to the wrong target market can mean disaster for your cosmetic brand. Don’t risk getting it wrong – your Cosmetic Brand and its growth is too important! Study this Certificate program to ensure your product has a real opportunity at success BEFORE you start development – find out how!

Our Certificate in Cosmetic Market Research program also provides tools to help you:

  • Find gaps in the market that provide real cosmetic brand growth opportunity
  • Conduct market research from preliminary investigative stages right through to completion
  • Investigate how you can improve your current cosmetic brand and products
  • Make the right choices about your cosmetic brand and products
  • Keep up to date with trends and changes in the cosmetic industry and how this may impact your cosmetic brand and products
  • Enter new countries and markets with your existing cosmetic brand and products – or changes required to ensure success

If you have started, or want to start your own cosmetic brand, then this is the program to help you find opportunities in the cosmetic market and develop cosmetic products with real opportunities for growth. Our Certificate in Cosmetic Market Research course has been developed to provide the skills, knowledge and templates necessary to succeed in this very competitive marketplace, no matter where you are in the world.

Start Date: Can be started at any time

Mode of delivery: On-Line/Distance

Entry Requirements: 18 years old or over. Must have completed up to year 10 level in high school (or equivalent).

Duration: 1 month

See an example of study material and assessment here…

Study only option

Get the learning with no assessment commitment

Full Certificate program

Get the learning, trainer support and your Certificate

  • Online lecture access (1 month)
  • Electronic text
  • Database access to worked examples and activities to support learning
  • All templates and checklists from the Certificate program
  • Does not include trainer support, assessment or Certificate


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  • Online lecture access (1 month)
  • Electronic text
  • Database access to worked examples and activities to support learning
  • All templates and checklists that form part of the Certificate program
  • Full trainer support
  • Assessment
  • Hard Copy of Certificate issued on successful completion


NOTE: For immediate access once purchased, stay on paypal page for access details

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On completion of Full certificate program, learners will be able to:

  • Conduct effective desk research to establish potential cosmetic product opportunities
  • Determine a unique point of difference for their cosmetic products and Brand
  • Develop and conduct market surveys specific to their cosmetic product and Brand needs
  • Interpret results of research and surveys specific to the cosmetic industry
  • Keep up to date with cosmetic trends and changes they may need to make to existing products
  • Determine the size, price, performance and marketing claims required for their cosmetic brand and products to be competitive
  • Work with Cosmetic Chemists on developing a product based on their market research

On successful completion, learners will be able to confidently research market opportunities to determine the right size, price, claims and performance needed to ensure successful cosmetic product and brand developments. In additional, essential templates and resources are provided in this Certificate program to give Brand Owners and Brand Management personnel the tools they need to ensure effective market research to achieve product success.  

Full certificate program will benefit the following careers:

  • Small cosmetic brand owners
  • Cosmetic Brand Managers

Full certificate program is ideal for:

  • Cosmetic Brand owners – make sure your investments will provide real returns!
  • Cosmetic Brand Managers conducting market research and development product development briefs

Duration for FULL certificate program:

  • This course consists of 1 unit of training
  • 2 weeks part-time (15-20 hours per week)
  • Flexible, extended study possible for up to 4 weeks (7-10 hours per week)
  • Study load consists of:
    • Guided training and workplace simulations = 25 hours
    • Extension research and assessment activities = 15 hours

Training and assessments for FULL certificate program:

  • On-line lectures to support learning and activities within the texts
  • Electronic text for 1 unit
  • Desk Research template – use to ensure your preliminary research yields amazing insight
  • Market Survey template – use to ensure your surveys find out the answers you are looking for
  • Market Research Report template – specific to cosmetics and personal care
  • Written assessment comprising theoretical questions and workplace simulated scenarios

Course unit:

Conduct market research

Covers the outcomes required to implement all aspects of a market research plan. Learn how to:

  • conduct market research
    • develop survey tools, recruit respondents,gather data and information from respondents
  • analyze, apply and report on the research data and information gathered.