Find out how to:

• Conduct desk research and find out crucial information about potential brand success before you even start development
• Determine the best size and retail price for your product
• Investigate true market opportunities for products and establish your key points of difference
• Profile the products and your market to guide your promotional strategies
• Prepare and conduct market surveys to guide your brand’s direction
• Interpret research and survey results as well as trend information to make sure you develop a successful cosmetic product
• Run opportunities analysis to make sure your product fulfills your targets needs and has a real opportunity in the cosmetics marketplace
• Be confident in the type of cosmetic product you want to develop based on good market research

Launching your product at the wrong size or price, without a significant point of difference, through the wrong market channels or to the wrong target market can mean disaster for your cosmetic brand. Don’t risk getting it wrong – your Cosmetic Brand and its growth is too important! Study this Certificate program to ensure your product has a real opportunity at success BEFORE you start development – find out how!

Our Certificate in Cosmetic Market Research program also provides tools to help you:

• Find gaps in the market that provide real cosmetic brand growth opportunity
• Conduct market research from preliminary investigative stages right through to completion
• Investigate how you can improve your current cosmetic brand and products
• Make the right choices about your cosmetic brand and products
• Keep up to date with trends and changes in the cosmetic industry and how this may impact your cosmetic brand and products
• Enter new countries and markets with your existing cosmetic brand and products – or changes required to ensure success

If you have started, or want to start your own cosmetic brand, then this is the program to help you find opportunities in the cosmetic market and develop cosmetic products with real opportunities for growth. Our Certificate in Cosmetic Market Research course has been developed to provide the skills, knowledge and templates necessary to succeed in this very competitive marketplace, no matter where you are in the world.

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• Start Date: Can be started at any time
• Mode of delivery: On-Line/Distance
• Entry Requirements: Minimum 15 years of age or older
• Duration: 80 study hours.
  • Normal duration: 4 weeks (flexible study plan up to 12 weeks)
• This program contains 2 full professional training units from the Diploma of Cosmetic Brand Management.

 

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Course structure and learning outcomes

COURSE UNIT:

TRAINING AND ASSESSMENTS:

• On-line lectures to support learning and activities within the texts
• Electronic text for 2 units
• Desk Research template – use to ensure your preliminary research yields amazing insight
• Market Survey template – use to ensure your surveys find out the answers you are looking for
• Market Research Report template – specific to cosmetics and personal care
• Product Positioning implementation plan – to guide you in developing product, brand and marketing strategies
• Written assessment comprising theoretical questions and workplace simulated scenarios

ON COMPLETION OF THIS COURSE, LEARNERS WILL BE ABLE TO:

• Conduct effective research to establish potential cosmetic product opportunities
• Determine a unique point of difference for their cosmetic products and Brand
• Develop and conduct market surveys specific to their cosmetic product and Brand needs
• Interpret results of research and surveys specific to the cosmetic industry
• Keep up to date with cosmetic trends and changes they may need to make to existing products
• Determine the size, price, performance and marketing claims required for their cosmetic brand and products to be competitive
• Work with Cosmetic Chemists on developing a product based on their market research

On successful completion, learners will be able to confidently research market opportunities to determine the right size, price, claims and performance needed to ensure successful cosmetic product and brand developments. In addition, essential templates and resources are provided in this Certificate program to give Brand Owners and Brand Management personnel the tools they need to ensure effective market research, product positioning and opportunities analysis to achieve product success.  

THIS COURSE WILL BENEFIT THE FOLLOWING CAREERS:

• Small cosmetic brand owners
• Cosmetic Brand Managers

THIS COURSE IS IDEAL FOR:

• Cosmetic Brand owners – make sure your investments will provide real returns!
• Cosmetic Brand Managers conducting market research, developing product, marketing and brand strategies and designing product development briefs

Duration for FULL certificate program:

• This course consists of 2 units of competency
• Full-time study = 36-38 hours per week to complete in 2 weeks
• Part-time study = 15-20 hours per week to complete in 4 weeks
• Flexible study = 5-10 hours per week to complete in 12 weeks 
• Study load consists of:
  • Guided training and workplace simulations = 50 hours
  • Extension research and assessment activities = 30 hours