Director, Institute of Personal Care Science
Belinda is the Founder and Director of the Institute of Personal Care Science, and has worked with hundreds of brands on thousands of products for over 20 years. She started her career as a Naturopath, specialising in herbal medicine, before moving into a Regulatory role within an International company overseeing a variety of personal care and ingestible therapeutic goods. She grew within this role over the years to also cover Project Management of multiple SKUs and work closely with the R&D Department, before moving into her own business as a consultant for personal care and supplement regulatory affairs and formulation. After being a private consultant for a few years, she was asked to train some of her Company Clients and decided to work with the Department of Education in Australia to develop full Government Registered and Recognised courses. She then worked with peers in the industry to develop the Diploma of Personal Care Formulation and Diploma of Cosmetic Brand Management, and finally, in 2007, the Institute of Personal Care Science and the Industry Recognised courses were launched.
Since then, Belinda has grown the Institute to what it is today and has presented hundreds of videos on YouTube on various formulation, regulatory and brand management topics. She has been the Official Technical Advisor to the in-cosmetics Group internationally for 5 years and a judge on International Beauty Awards Panels for many years. She has written 5 books on Beginners and Advanced Cosmetic Formulation, Organic and Colour Cosmetic Formulation and Brand Management. She has also been a regular presenter at major International events and her work can be found in many national and International publications, UL Prospector and Special Chem formulators site. She has also created the Create Cosmetic Formulas program, an online site that enables people with no prior experience to pick and choose ingredients they want in a formula, and then shows them how to put the product together.
She is a member of the Australian Society of Cosmetic Chemists (ASCC) and International Federation of Societies of Cosmetic Chemists (IFSCC). She was the winner of the Annual Industry Award from CHC Australia for her contribution to Research and Training and was a finalist in the Australian Telstra Business Women’s Awards in 3 categories.