What makes AMY HADLEY special:

Amy Hadley is a communication specialist who supports leading product, brand, and marketing teams. You might’ve already seen her work on shelves or in your beauty routine. She’s collaborated with over 50 beauty brands on hundreds of products, including award-winners, retailer bestsellers, and category leaders.

As someone contributing to the beauty industry, Amy encourages her clients to use words cleverly, sincerely, and responsibly. This is to promote more honest and thoughtful communication in the beauty industry, to better serve consumers. She’s previously worked in print journalism, digital media, public relations, and eCommerce content roles, with a focus on beauty. This experience means she brings a cross-functional perspective to every client and project.

Amy Hadley offers beauty communication and copywriting services for brands developing new products or services, launching campaigns, or refining their brand voice. 
 

Your role/part:

Beauty Communication Specialist

How have your studies helped progress:

I completed the Certificate in Cosmetic Labels and Claims from the IPCS in 2023 and it’s been immensely helpful for my business. This certification aligns with my broader purpose of improving communication in the beauty industry and provides me with specialised, technical knowledge that’s valuable to my clients. I often refer to the resources I received during my studies, using it to contextualise and rationalise strategic decisions when working with clients. I love supporting clients with developing claims for NPDs, reviewing and editing existing claims, and general consultation about regulations that relate to a brand’s claims, campaigns, and promotions.