Cosmetic science and cosmetic brand building blogs:

Our cosmetic science and cosmetic brand building blogs will answer many of your questions about cosmetic formulations and cosmetic brand management - all written and posted by industry professionals to help you get the best free cosmetic learning. 

how to have a successful cosmetic business

Why cosmetic brands need the 7P's to succeed

The cosmetic industry is a very competitive environment, but there is still room for innovation and fantastic products, if you can make your brand heard above all the marketing noise.

Let’s be real: there is a lot of noise. Dozens, if not hundreds of brands, promise their product is the best. Regardless of if it is or not, your product needs to be seen and heard if you want any chance of being purchased, so: how do you rise above the clutter and make sure your products get noticed?

This is where the 7Ps of marketing come in.

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how to make formulas without preservatives

How to formulate cosmetics without preservatives

Preservative selection is one of the most controversial, yet most important, decisions a brand can make. Ever wondered how to create preservative free cosmetic formulas? This blog post provides 5 tips if you are planning to create preservative free products.

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Cosmetic formulas for rapid results

How to formulate cosmetics for rapid results

As consumers become increasingly demanding of great results from their personal care products, and increasingly fickle when it comes to brand loyalty, how can you best formulate a product to ensure your consumer gets rapid results and loves your product as much as you want them to?

This report takes a look at some formulating tips and tricks to help you build rapid results into your next developments, or may give you ideas on how to improve current products to give speedier results!

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Learn cosmetic regulations

learn cosmetic regulations to overcome roadblocks

Ever had a great idea, only to tell your Regulatory Department about it and hear those fatal words: ‘It can’t be done!’? Don’t let a ‘no’ be the only answer you hear; if you approach an innovation in a suitable way, it may be a concept that can come to fruition. This report takes a look at some of the ‘roadblock breakers’ to help you turn a regulatory roadblock into a hurdle that can be overcome.

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How to launch successful cosmetic products

5 tips to launch successful cosmetic products

To develop a cosmetic product from concept to actually having the product in the market normally takes at least 12 months if everything goes to plan...

However, all too often companies face extended delays, extended development or a blow out on costs – mostly because the person creating the product hasn’t been realistic about what to expect from the development process, how long it takes, how much it costs and most importantly, what can go wrong.

This report looks at 5 tips to ensure product launch success – miss one of these steps and your project could take a lot longer, cost a lot more and worse - fail to eventuate at all!

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how to find cosmetic trends


There are generally 3 things your company can be in the highly competitive cosmetics industry... read on to find out!

Also find out how to discover what will trend well in the cosmetic industry...


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Hair care formulas for african hair types

do hair care formulas differ between ethnicity?

The short answer is a very loud YES.

While it may seem obvious to some people, if you’ve only ever cared for, or played with your own hair, you may not be aware of just how many different hair types there really are – or how the hair types of different ethnicities vary so greatly. Read on to find out about the key differences of different hair types, especially those of different ethnicities – and how formulas need to adapt to suit these different needs.

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multi-functional cosmetic ingredients

Multi-functionAL COSMETIC INGREDIENTS: Making formulating great products easier!

As today’s modern consumer expects more out of every product, and innovative companies continue to expand and deliver on this promise, it’s becoming more and more important for formulators to be aware of, and formulate with, multi-functional materials. The use of multi-functional materials not only addresses increasing consumer demands, it also enables significant cost savings to companies as it means less materials on the floor, larger economies of scale through larger purchases of less materials (as 1 material can then do ‘more’ in each formulation), easier formulating methods, and significant labour savings through less dispensing and quicker processing. Multi-functional materials are those which offer more than one role. Multi-functional materials are split into one of two types: Multi-Functional ‘Functionals’ – functional materials with multi-functional capabilities; or Multi-Functional ‘Actives’ – active materials with multiple activities and/or functionalities to support the formulation efficacy.

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To turn a great idea into reality, there is a long road ahead. A successful cosmetic development will normally take 12 months to go from concept to launch. Rarely does everything go right, so projects may run over 12 months. There are many moving parts to any projects, and it takes effective project management to succeed in delivering your product at the right time. Let’s look at the 6 key steps you will need to go through to develop your great idea into reality.

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Who’s responsible for faulty cosmetic product?

Who's responsible for faulty COSMETIC product?

Faulty product: a brand owners’ worst nightmare! When the batch hasn’t turned out as planned – or worse, needs to be recalled from the market - who is responsible? Is it the manufacturer, who made the product? Is it the formulator, who created the formula? Or did the brand owner launch the product into the market place without conducting appropriate tests?

More importantly: how do you make sure this doesn’t happen to you?

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How to stay ahead in the cosmetic industry?

While any brand can launch a new product, only certain products ever really make it to be leaders. Some launches are so innovative and successful they lead to the creation of multiple ‘me-too’ offerings.

They say that imitation is the sincerest form of flattery, so what does it take to stay ahead and launch truly innovative products that lead the pack?

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From AIDA to AISDALSLove: Social media and consumer purchasing behaviours

While consumers say they want simpler lives and more transparency, the reality is quite different. They now require a much more convincing marketing campaign to really believe in a brand, especially when it comes to changing their purchasing behaviours. They also need much more complicated information before they’ll trust a brand and need convincing from multiple sources before they’ll purchase.

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Digging the dirt on greenwashing in the cosmetics industry: 4 key rules to make sure you aren’t pretending to be greener than you are…

Consumers love to feel that they are doing their part for their environment and are commonly drawn to natural claims on products. Over recent years, we’ve seen a huge increase in ‘green’ and natural claims, including sustainability and all sorts of eco-conscience statements – but how do you know when they are true or not, and more importantly, how do you make sure your brand doesn’t cross the line into non-compliance but still maintain its competitive edge – especially when it really is as green as you claim? This blog will consider the key issues with green claims, when they are overused, and how your brand can build credibility rather than be another ‘me-too’ with greenwashing.

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Top Cosmetic Trends of 2022

Wondering what the top cosmetic trends of 2022 are? Read on to find out the ESSENTIAL trends a cosmetic brand needs to achieve as 2022 ticks along...

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How can you fast track cosmetic formulation?


Fast track your cosmetic formulations!

The standard cosmetic formulation (R&D) process is at least 12 months to allow for innovation and evaluations, yet consumers are increasingly expecting product launches and innovations in reduced time frames. How can companies keep up without risking safety, stability and efficacy? This blog looks at ways to fast track your formulations to get to market sooner with the latest and greatest personal care products!

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how to sell more products from your cosmetic brand

Understanding SWOT TO SELL MORE cosmetIC pRODUCTS

Strengths and weaknesses exist within your cosmetic brand, while opportunities and threats exist in the marketplace. Cosmetic brands use SWOT information to know what they are doing well (strengths), identify what they can do better (weaknesses), look for ways to grow (opportunities), and protect themselves from external influences – including cosmetic brand competitors, growing pains when starting a cosmetic brand, or national and international economic impacts (threats). This blog will take a look at two key questions: what is a SWOT? And, why do cosmetic brands need a SWOT to be successful?

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beauty science cosmetic ingredients


Ever seen those sites warning of the potential dangers of certain cosmetic chemicals? Want to know the truth about cosmetic chemicals labelled as ‘toxic’ that are used in everyday personal care products? Read on to identify the top 5 cosmetic ingredient myths and get the truth on the cosmetic ingredients that seem to be such a big concern. This blog also provides links to reputable sites should you want to do your own INCI and cosmetic ingredient list research, and need reliable and scientifically informative sites to do so.

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How to use plants and clays to colour makeup formulas

Using natural plants and clays to colour makeup formulas

There is no doubt that natural ingredients are popular with consumers – but we have been limited in some regards as how to create vibrant colours in makeup formulas just using plant extracts and clays. This blog is going to provide you with vibrant, stable natural plant and clay formula solutions to replace synthetic colourants and even your iron oxides in makeup formulas.

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 Top 5 Sustainable Cosmetic Formulation Trends


Top 5 Sustainable Cosmetic Formulation Trends

Sustainable products are an increasing trend for consumers in all categories, so it is little wonder they are looking for sustainable sourcing with the ingredients used in their cosmetic products. Sustainable sourcing starts from when the cosmetic formulator begins creating the product formulation – but must suit cosmetic marketing and packaging requirements as well. In this blog we’ll look at the top 5 sustainable cosmetic formulation trends impacting the cosmetic industry, and how your cosmetic brand can formulate sustainable cosmetics to meet consumer demand. 

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how to formulate skincare with vitamin A

How to formulate with Vitamin A in skincare

Vitamin A can be a great addition to your skincare formulma, but certain forms of vitamin A can cause significant skin irritation. Vitamin A in cosmetic formulas can also be very hard to stabilise - and there is no point using a cosmetic active ingredient if it is not in the right cosmetic formulation base to ensure its performance. Find out how to use vitamin A safely, and effectively, in your skin care formulas. 


how to formulate cosmetics with hyaluronic acid


Hyaluronic acid is a key molecule involved in skin hydration, however there is a lot of misinformation about the use of hyaluronic acid in skincare formulas. In this blog we will look at the science of hyaluronic acid in the skin, as well as what happens when it is topically applied. There are also various weights available: oligo hyaluronic acid, low molecular weight hyaluronic acid, and high molecular weight hyaluronic acid. How do you know which hylauronic acid to use in your formula, and which will benefit your consumers skin type the best? Read on to find out how to formulate with hyaluronic acid.


how to boost the performance of cosmetic formulas


When a cosmetic formula doesn’t work the way you’d hoped, there are 3 main reasons why. The science of beauty ingredients are crucial to ensuring the best results from any cosmetic formula. This article will take a look at some fundamental elements to improve the performance of your cosmetic formulas and help your consumers get better results from your cosmetic products.


How to use AHA BHA PHA fruit acids in skincare formulas


The use of AHA, BHA, PHA and even fruit acids in skin care formulas has become increasingly popular, to provide accelerated skin renewal and a revitalized appearance. This blog will take a closer look at each of the categories of cosmetic acids, their pros and cons, and how acids should be added to cosmetic formulations.


How to formulate skincare products with peptides

HOw to use peptides in skincare formulas 

The latest trending cosmetic ingredients yielding the best results in active skincare formulas are peptides. This free report will explore the beauty science of these remarkable structures and why such tiny cosmetic ingredients can provide such big results in your skincare formulas. 


how to formulate cosmetics without preservatives

HOW TO make cosmetic formulas WITHOUT PRESERVATIVES

Preservative selection for your cosmetic formulas is one of the most controversial, yet most important, decisions a cosmetic brand can make. Ever wondered how to create preservative free formulas? This blog post provides 5 tips if you are planning to make preservative free products.


how cosmetic ingredients were made in history


With the hype around ‘clean beauty’ and ‘free from’ claims scaring consumers away from otherwise perfectly safe cosmetic ingredients, this blog looks at how some of the ridiculousness of ‘toxic beauty’ started. This blog takes a look at how they used to make skincare in the early modern era, and provides some valuable links to show how cosmetic ingredients are regulated to ensure safety today. 


how to formulate skincare with vitamin E


When you start reading about how many herbal ingredients can be antioxidants in skincare, and the potential pro-oxidation effect of vitamin E in a cosmetic formula, it can be confusing what information to trust. When is too much vitamin E TOO MUCH in your skincare formulas? How do you ensure you use the right amount of vitamin E in your skincare formulas to provide a protective antioxidant effect? This blog looks at how to use vitamin E in your cosmetic formulas to prolong the shelf life of your product formula, and also provides information on the pro-oxidative effect of too much antioxidant in a cosmetic formula. 


how to use sucragel in cosmetic formulas to make oleogels

how to use sUCRAGEL IN COSMETIC FORMULA - formulate oleo-gelS

There are not many materials that are as versatile as sucragel, to create a variety of cosmetic formulas and innovative cosmetic product forms. Oleogels are a trending product form that use sucragel in the cosmetic formulation. We get a lot of little questions about using sucragel in cosmetic formulas, especially to create oleogels, so we thought we’d create a blog on this topic, to help guide you and give you some answers.


do you need to dilute cosmetic products to test pH?

Should cosmetic formulas be diluted to test pH?

The pH of a cosmetic formula is incredibly important for a number of reasons, including, but not limited to, safety on application and ensuring performance of preservatives and active cosmetic ingredients.

Do not dilute your cosmetic formulas to test pH, unless it fits one of the few exceptions weprovide in this blog, along with the reason why. In every other case, do not dilute your cosmetic formulas to test pH. Regardless of what you read elsewhere, cosmetic formulas should not be diluted to test pH. This article will explain, in detail, why.


how to use herbal extracts in cosmetic formulas

How to use herbal extracts in cosmetic formulas

Using herbal extracts in cosmetic formulas is a hotly trending formulation technique. There are different types of herbal extracts, however, and this can impact how much you use, and how you use them in not only skincare formulas, but haircare formulas as well. This blog will take a look at the types of herbal extracts you can use in cosmetic formulas, how to make your own herbal extracts to use in cosmetic formulas, how much to use and how to add them. It also provides some great video links to help explain how to use herbal extracts in cosmetic formulas too.

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how to create brand leading cosmetic products

How to create Brand Leading cosmetic Products

We often get asked: what does it take to create a Brand Leading cosmetic product? And, what cosmetic products sell the most? We are also fortunate to work with (and train the staff of) some of the Brand Leading cosmetic companies from around the world. The cosmetic products that sell the most, and in fact, all Brand Leading cosmetic products have certain things in common, so we’ve compiled these into a report to help you learn what it takes to Create Brand Leading cosmetic products.


how to formulate organic skincare and haircare easy

5 Big Issues When Formulating Organic - how to formulate organic skincare and haircare easy 

The ‘green’ sector of the personal care industry has grown continuously over the last 10 years despite relatively tough economic times… but organic products tend to face bigger challenges in terms of cost, stability, performance and aesthetic suitability. In this blog, we'll take a look at the big issues when creating organic formulas - and how to overcome some of these issues, to formulate organic skincare and haircare products easy. 


how to use hemp oil and hemp extracts in cosmetic formulas

how to use cannabis, cbd and hemp oil in cosmetic formulas

The use of hemp oil and cannabidiol (CBD) in cosmetic formulas has become a growing cosmetic ingredient trend. Learn why the trend for hemp oil and CBD as cosmetic ingredients has grown so strongly, what benefits hemp oil and CBD can have in a cosmetic formula, the current cosmetic regulations for hemp oil and CBD around the world, and what cosmetic ingredient innovations exist for cannabis, CBD and hemp oil in cosmetic formulas.


internet sites for correct cosmetic ingredient information


With so much misinformation on the internet, how do you know which sites to trust for CORRECT cosmetic ingredient information? What is an INCI and can you use it to correctly preduct the safety of a cosmetic ingredient, or performance of a cosmetic formula? How can you check the beauty science of ingredients using reliable sources? This blog will take a look at reliable sites for cosmetic ingredient information and provides some sites with cosmetic regulatory information providing ‘safe when used’ cosmetic ingredient limits. 


common cosmetic science questions

Frequently Asked cosmetic science questions - when beauty science meets cosmetic formulation

At the Institute, we get asked a lot of little questions about beauty science, the science of cosmetic ingredients, the science of cosmetic marketing and claims and how to sell more cosmetic products – especially by small cosmetic brand owners! Here are some answers to commonly asked cosmetic science questions - as well as answers to common beauty science questions and even those questions posed by cosmetic brands needing help to promote and grow their cosmetic product sales - and where you can find more information.


how to formulate makeup


Making colour cosmetics means paying close attention to cosmetic formula principles, because you not only need the cosmetic product to apply the right amount of colour and keep it there during the day, you also need to stabilise the colour pigment in the makeup formula over a prolonged shelf life. Makeup ingredients and makeup formulas must also comply with strict cosmetic regulation limits, and this can vary depending on the country in which the makeup formula is sold! This report looks at 5 Big Issues when creating makeup formulas and how to fix them; so you can get back to creating truly beautiful, and beautifying, colour cosmetic formulas!


how to formulate sanitizing hand gel and hand wash

How to formulate sanitizing hand gel and wash

With the recent demand for sanitizing hand gel and santizing hand wash formulas, this blog is designed to guide you in how to formulate sanitizing hand gel and hand wash products. There are also cosmetic regulations that oversee sanitizing hand gel products, so we provide you with links to reliable information, videos and sanitizing formulas. Read on to learn how to make sanitizing hand gel and hand wash formulas even at home; and gain access to sanitizing hand wash formulas and manufacturing methods you can use, even if you’ve never made cosmetic products before.


how to start a skincare brand or haircare range

how to start a skincare or haircare brand

Ever wanted to have your own skincare brand or natural haircare range? This blog is for you! Whether it's to create skincare products or haircare formulas that doesn't exist yet, to create BETTER skincare and haircare formulas than what is currently out there, or just because you love researching and using the latest trending cosmetic ingredients, this article takes you through some of the early considerations you need to make, if you ever want to make it big with your skincare or haircare brand.


how to formulate waterless cosmetic bars


Waterless cosmetic bar formulas are an increasingly popular trend – they are convenient to travel with, they have almost zero waste and you don’t use much cosmetic product with each application. However, it is quite difficult to get waterless cosmetic bar formulas ‘just right’: and even harder to ensure the right performance from your waterless cosmetic bar formulas. This blog will take a look at how to adjust your waterless cosmetic bar formulas to get just the right setting and melting point for ease of use and manufacture; as well as just the right consistency/hardness to ensure the right performance from your waterless cosmetic bar products.


how to choose a cosmetic preservative for a formula

What is the Perfect cosmetic Preservative?

The selection of a cosmetic preservative for a cosmetic formulation is undoubtedly one of the most important, yet most controversial, aspects a cosmetic formulator can make. With so much choice in cosmetic preservatives available, and so much misinformation on the internet about cosmetic preservative safety, how does a cosmetic chemist make the perfect cosmetic preservative selection?


how to formulate skincare to protect against pollution and UV

how to protect against pollution and UV with cosmetic ingredients

Using anti-pollution and UV protection cosmetic ingredients has become commonplace in a lot of cosmetic formulas. With so many 'anti-pollution' and high SPF rating cosmetic ingredients and products out there, ever wonder what is the difference, what impact pollution vs UV has to your skin, and which is worse? This blog will take a look at the best solutions for UV and pollution in cosmetic ingredients as well as how to formulate cosmetics with UV protection and anti-pollution in mind. 


how to make sunscreen formulas SPF50+

5 Big Issues When Developing Sunscreen formulas

It is widely known that unprotected sun exposure leads to premature ageing of the skin and can cause skin cancer. Recent times have seen a growing consumer demand for light, non-greasy sunscreen formulas that still provide SPF30+ or even SPF50+ protection. However, there is a lot to consider when developing sunscreen formulas: there are different sunscreen ingredient regulations around the world, even whether the sunscreen product is considered a cosmetic formula varies. Making a sunscreen formula feel light and non-greasy on the skin can be another formulation challenge, and stabilising the sunscreen formula to ensure a good shelf life can be a nightmare. This blog takes a look at 5 big issues when developing sunscreen formulas to help address some of these problems, and helps you solve them. 


how to formulate with cosmetic active ingredients

5 Big Issues When Developing Cosmeceutical formulas

Creating highly active skincare formulas is not as easy as many people think. How do you know how much cosmetic active or vitamin to add to your cosmetic formula? How do you know the best delivery system to ensure your active ingredients reach their target site within the epidermis? How do you ensure your cosmetic ingredients are compatible, and maintain a noticeable performance over the shelf life of the cosmetic product? This report looks at 5 Big Issues when developing cosmeceutical formulas, and what you need to be aware of, to help you create competitive, efficacious, stable and successful active cosmetic formulas for an ever-growing sector of the market!


market research to ensure cosmetic brand success

3 STEPS TO COSMETIC PRODUCT SUCCESs: how to use cosmetic market research to maximise product sales

Ensuring strong sales and cosmetic brand success goes beyond a great concept – the cosmetic product has to be better and different to other cosmetic products out there, suit your target market needs, be at a price they want to pay, be advertised to the right people and deliver on its cosmetic performance promises! If you want a successful cosmetic brand, you must cover off on these 3 essential elements and then follow through with every cosmetic product and its promotion. It also shows how cosmetic market research is essential to maximise your cosmetic product sales and success. Read on to grow your cosmetic brand...


cosmetic nano-material regulations and issues


Despite the strong body of scientific evidence to show that the nano-materials approved for use in cosmetic formulas are safe when used within current cosmetic regulatory limits, their use has come under scrutiny from groups prone to scare-mongering that these substances are possibly causing cosmetic safety concerns. So, what is the big deal with cosmetic nano-materials, and what are the nano-material cosmetic regulations to ensure safe use?


how to have a successful cosmetic brand

4 success factors to have your own successful cosmetic brand!

A lot of people think if they have a fantastic cosmetic product in fancy cosmetic packaging with a great website and shopping cart, and their friends all love it, they will have a sure fire cosmetic product success – but unfortunately it takes a lot more than just that to really be successful in the highly competitive cosmetics industry. Read on to find out what it takes to make a cosmetic product that sells well and becomes a true cosmetic brand success!